Stunning story revealed in latest Netflix movie stats | Digital Media News
It turns out that Netflix, which now counts 20 million subscribers, has turned into a colossus when it comes to viewing movies on demand over the Internet. In a new study out from NPD, Netflix’s share of digital movie units, either downloaded or streamed, was put at 61 percent between January and February.
This news would surprise me if I had not seen the reality first hand recently. College students (my daughter amongst them) are sharing the cost of Netflix subscriptions with friends and roommates, and watching VOD streaming to their laptops and PCs. This is a generation only tangentially interested in TV schedules and waiting for a DVD to arrive in the mail. Every successful service provider is in some way an internet company and a data center.